McCue Delivers Sephora’s Landmark NI Debut
Beauty in the Heart of Belfast
The wait is finally over. On February 12th, 2026, Sephora officially opened its doors at Victoria Square, marking its highly anticipated debut on the island of Ireland. At McCue, we were proud to be the principal contractor behind the full fit-out of this 2,550 sq ft beauty playground, ensuring every detail met the global standards of the world’s leading beauty retailer.
A Fit-Out Built for the Spotlight
Transforming the unit into a high-energy retail environment required precision and a deep understanding of Sephora’s iconic branding. Our team delivered a comprehensive turnkey solution, including:
Bespoke Joinery: Crafting the signature black-and-white sleek finishes that define the brand.
Technical Integration: Installing complex lighting arrays and interactive displays.
Turnkey Management: From the initial shell to the final Instagram-ready polish, we handled all internal finishes and technical MEP services.
The Belfast Effect
The real test of any retail fit-out is how it handles a crowd, and Belfast did not disappoint. By 1:00 PM on opening day, an estimated 1,800 people had queued throughout Victoria Square, with some fans arriving hours before dawn.
The atmosphere was electric, featuring local DJs, dancers, and even some "Yellow Man" honeycomb treats for those in line. Seeing the shopping centre practically come to a standstill as shoppers from across Ireland flocked to the store was a testament to the brand's power and the quality of the destination we helped build.
A Milestone for Victoria Square
Being chosen for this project underscores McCue’s reputation for delivering world-class retail environments. This isn't just a store; it's a destination that has brought viral brands like Rhode and Haus Labs to Belfast for the first time. We are delighted to have played our part in a project that has given the city centre such a massive boost and a pure beaut new landmark.
